Oh Goody! – Shilpa Shetty’s USP

So! What guarantees success? Perfect timing? The right product? Excellent marketing gimmicks? Or some really strong USP? Marketing gurus like Kotler have written/spoken at length on this topic. And have come up with sound marketing principles. He talks about having the right product, at the right place, right time and with sound promotional tactics. Today, I would like to present you with a Case study. Ever since her time in Indian Cinema has come to an end, our great Bollywood actor (the victim of racial attacks, the ‘household name’ in Britain), the ONE AND ONLY Ms.Shilpa Shetty, has been taking the world by…