Wordy Wday – Desi girls and some non-sense

To all the ‘innocent folks’ who landed on this page, googling ‘desi girls’ or ‘nonsense’ – you’d be disappointed, so close the window right away. So my friends, a very boring wordy Wednesday, this. Spotted this ‘appertisement‘ on a local bus last week, and thought the model looked really really familiar! And hey! It was our very own Genelia :-) I loved the cute characters she played in the Sachin and Jaane Tu Ya Jaane Na. Seen it? Seen it? Isn’t that sweet? Wouldn’t we love to see more Indian actors and actresses in advertisements abroad, even if it was only for  Dabur Vatika!!! Except … Continue reading Wordy Wday – Desi girls and some non-sense

Oh Goody! – Shilpa Shetty’s USP

So! What guarantees success? Perfect timing? The right product? Excellent marketing gimmicks? Or some really strong USP? Marketing gurus like Kotler have written/spoken at length on this topic. And have come up with sound marketing principles. He talks about having the right product, at the right place, right time and with sound promotional tactics. Today, I would like to present you with a Case study. Ever since her time in Indian Cinema has come to an end, our great Bollywood actor (the victim of racial attacks, the ‘household name’ in Britain), the ONE AND ONLY Ms.Shilpa Shetty, has been taking the … Continue reading Oh Goody! – Shilpa Shetty’s USP