Sizzling South Indian Mela(m)

It is always tricky to plan weekends here, thanks to the lovely British weather (by the way, I do like cold n grey weather!). The last weekend was thankfully sunny, though a little chill. That didn’t deter us from making a quick trip to see what the South Indian Melam (an initiative by ‘INDIA NOW’) was all about. Actually, blame the TV adverts for luring us to it! All those pictures of steaming hot dosais/vadai, and ofcourse the cultural events :-) (lest I sound too shallow ;-)) were so inviting! We reached the Mela venue by around 2 pm, and had originally planned to…

The final redemption

At 28, he was beyond redemption. Drugs, alchohol, nicotine, women, theft… he had done them all! The de-addiction centres offered no more hope. Her last hope was this pilgrimage by foot. They had covered most of the journey. This was the final leg. The famous dilapidated temple was just across the railway track. She crossed the tracks and waited for him. He dragged his feet along, slow enough to show how resentful he was of her attempts at ‘rehabilitation’. ‘Try to walk faster..‘, she coaxed. ‘You’re pathetic!!‘ he spat angrily. She looked crestfallen. He plugged in his iPod to drown her unspoken…

Oh Goody! – Shilpa Shetty’s USP

So! What guarantees success? Perfect timing? The right product? Excellent marketing gimmicks? Or some really strong USP? Marketing gurus like Kotler have written/spoken at length on this topic. And have come up with sound marketing principles. He talks about having the right product, at the right place, right time and with sound promotional tactics. Today, I would like to present you with a Case study. Ever since her time in Indian Cinema has come to an end, our great Bollywood actor (the victim of racial attacks, the ‘household name’ in Britain), the ONE AND ONLY Ms.Shilpa Shetty, has been taking the world by…