Ever imagine giving up city life (in the heart of London!) and relocating to an isolated village deep in the hills, where even electricity and roads are a luxury? Not many people can do it. I certainly couldn’t! But one particular woman – Saritha Thomas – has made this arduous journey from London to Uttarakhand, with the sole intent of achieving independence and empowerment of rural communities! Who is this gutsy Social Entrepreneur, and what does she do? Read on to find out. Community Radio – a quick background Radio was a part of my childhood (and perhaps yours too?) … Continue reading From London to Uttarakhand – Journey of a Social Entrepreneur
What makes people think they own a public space? ! We’re sitting at the airport now. . Catching up on sleep inbetween flights. .one of which is long haul. And this mega family of ten plus members lands at the pepsi Booth. . Kids screaming and whining and fussing about what drinks they want. We give them looks. . They don’t bother. .. we request them to quieten down. .they don’t care a damn. And when the screaming and shouting doesn’t stop I am able to hold it no longer. I get up and ask them. ..’can’t you see people … Continue reading Airport manners
****** ‘Bad uncle…’ the child whispers, shifting uneasily. Mother glances at Neighbour – kind and respectable. No, he wouldn’t!! She nudges her 6-year old irritably, ‘Chup*… Bad girl!‘ ****** (An attempt to tell a story in Haiku form) Innumerable cases of child abuse are not stopped simply because we do not believe our children enough. We brush their fears aside, thinking they are baseless. They aren’t. They never are. If a child feels that there is ‘something wrong’ or ‘something bad’ – a touch, a comment, or even a look… that just makes him/her feel uncomfortable, but is unable to express it, it is … Continue reading Chup, bad girl
You are tired after a long day.. whether you work from an office or from home, whether you do a lot, or nothing. The daily grind does suck the life out of you! Tune into a ‘meaningful’ news channel, and all you get to see is scams, scandals and unimaginably horrendous crimes that make you lose faith! This is where ‘mindless’ television serials step in, to rescue us. Tune into ANY Indian entertainment channel.. Star, Sony, Colours..etc. there are all the SAME! The same glamorous bungalows, where nobody seems to have a 9-5 job like the rest of us mere … Continue reading Meaningfully Mindless
Hola People, First, listen to this AWESOME trailer of ‘Mountain Echoes’ And now, I’ll come to the point!! Villages/rural areas in India are hardly connected the way we are. There is no question of Internet/Google/Facebook. They live in a ‘media dark’ area. One really strong medium of communication is RADIO. It changes the way people live. Local radio stations, in particular, address local needs, local information/entertainment/education/etc. and bring about social change in many ways. Lots of rural communities are incredibly passionate about making Community Radio happen, but are strapped by funds and lack of technical know-how. My college friend, Saritha Thomas – who … Continue reading Please Give 40000 families a voice!
I spent much of Christmas tweeting and re-tweeting posts on micro-blogging platform Twitter in the hopes of winning a Sony Tablet or iPhone (none of which came my way, in any case!) But yes, the use of social media was extraordinary!! What was more interesting was the fact that retailers did not ‘PUSH’ their products by ‘Selling’. To the contrary, they ‘PULLED’ a huge audience by ‘NOT selling’ but ‘engaging‘ the vibrant online buyer community!! Apparently, research has also proved that products recommended by friends/acquaintances on social networks fare better than those that aren’t! There is no denying it. Social media … Continue reading Five tips for effective social media strategy