A couple of decades ago, it was really easy to find out if a woman was a ‘mum-to-be’ or not. In my totally humble (and utterly baseless and subjective) opinion, pregnant women would often be the ones wearing an oversized salwar-kameez or simple sari, very modestly trying to hide their baby-bumps!
But not so any more. Today, the Bump is something of a celebration 🙂 We eagerly look forward to seeing that precious, adorable baby-bump that loudly calls for ‘Partayyy!!’
Now one regret that I have always had is that the poor mum-to-be often gets left behind in the hullabaloo about the baby-to-be!! And ofcourse, the woeful lack of smart ethnic maternity wear. And I am not referring to the good old versatile ‘sari’ here 🙄
There is an awesome range of stylish maternity wear when it comes to western outfits – like fantastic maternity jeans, maternity tops, etc. etc. But as far as Indian clothes are concerned… I don’t recall having seen any ‘maternity salwar-kameez’ 😆
Very recently, the lovely folks at Morph Maternity got in touch with me regarding their maternity wear. And trust me, I truly regretted visiting their website. Looking at all those gorgeous clothes, I felt awful that I did not have access to such a delightful collection of clothes when I needed them a few years ago!!! While I loved their chic kurtis/kurtas, some of the dresses (Sigh, I’ll never get into them!) looked so stylish!
While pregnancy itself is a blessing, I think chic maternity clothes make the mum-to-be feel confident and happy. And happy mums make happy babies!!!! I wish I had known about this brand earlier. A chunk of my wardrobe would have been from there!!
Google also reveals that the brain behind this concept is a woman entrepreneur Deepa Kumar. Thumbs up, lady!
My only quibble might be the sizing information on the website. The size chart is quite clear, however there isn’t a comparison with UK/EU measurements. Which I suppose is OK considering this is an Indian brand, but greedy folks like me, who want to order clothes from abroad might find it a little confusing.
I also wonder if they have an option of buying Gift Vouchers online like they do on sites such as Flipkart.
Anyway, better late than never. What am I going to do with all that post-pregnancy weight afterall !!! Kurtas.. kurtis.. here I come 🙂
(Psst: They offer free delivery too ;-))
Edited to add:
I ordered a couple of Kurtis from Morph Maternity’s website (in consideration for the above post), and this is my honest feedback:
1) Fabric and colours were OK
2) Cleverly placed zips to facilitate feeding (the zips are quite inconspicuous)
3) Prompt delivery
1) The clothes were rather over-sized. I suppose this is because they are ‘maternity wear’ but it somehow took some of the chicness away. I forget if I ordered L or XL, but what I received was certainly bordering on XXL or XXXL!
2) One definitely needs to physically try out the garments before buying!
3) Returns are not allowed, only exchange for another size